ABOUT THE FOUNDER

Jorge Guinovart (Don Alpha)

I build companies. Then I hand the work to a team of AI agents organized like a real company: departments, lead agents, a shared brain and one approval button where I say yes or no.

DONALPHAAI HQAGENT TEAMTHIRD LIFELIQUISTATELEGACYGLZ

// The origin

Built in the real world first.

I started in the build world with Guinovart Design & Development, working on design and construction projects. That taught me how a business actually runs: bids, schedules, crews, follow-up and a hundred small tasks that decide whether a job goes well.

When AI agents got good enough to do real work, I didn't write about it. I rebuilt my own companies to run that way. AI HQ came out of it.

// What I'm building

One founder. Many fronts.

// Command center

How the machine runs.

Every department has a lead agent. They share one brain. Nothing big ships until I hit approve.

DON ALPHA● ONE APPROVAL BUTTON
GROWTHLEAD AGENT
CONTENTLEAD AGENT
ENGINEERINGLEAD AGENT
OPERATIONSLEAD AGENT
SHARED BRAIN● EVERY AGENT, SAME MEMORY

// What I write about

The playbook, in plain language.

How a small business can run with a team of AI agents, broken down by industry. Start with how an AI agent team runs a small business day to day, or browse all guides.

// Find me

Follow the build.

// Your move

Build your own AI HQ.

Get the free starter kit: an org chart template and agent prompts.